McKinsey. The next normal in construction. How disruption is reshaping the world’s largest ecosystem
This research analyzes how the entire ecosystem of construction will change, how much value is at risk for incumbents, and how companies can move fast to adapt to and, in fact, create a new industry structure.
It relied on top-down reviews of industry dynamics, bottom-up analysis of company data, and executive surveys to offer an unprecedented look at the entire value chain. In developing the report, McKinsey has sought to address the most pressing longer-term strategic questions for executives in the ecosystem: how their part of the value chain will be affected, by how much, and what they should consider doing to prepare for a future that will differ radically from the present.
These insights aim to help accelerate a transformation that we believe will and must happen and provide executives around the world with a map to help navigate the rough water ahead.